System Usability and Design Evaluation of AI Chatbots: A Comparative Analysis of ChatGPT, Google Bard, and Bing Chat

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dc.contributor.author Mustafina, Sumaiya Nuha
dc.contributor.author Khan, Nusrat Kaniz
dc.contributor.author Islam, Muhammad Nazrul
dc.contributor.author Siddiqua Nusrat, Fatema
dc.contributor.author Akhtaruzzaman, M.
dc.date.accessioned 2025-07-07T06:12:31Z
dc.date.available 2025-07-07T06:12:31Z
dc.date.issued 2025-06
dc.identifier.issn 2224-2007
dc.identifier.uri http://dspace.mist.ac.bd:8080/xmlui/handle/123456789/961
dc.description.abstract Artificial intelligence (AI) has brought significant advancements in technology while the chatbots like ChatGPT, Google Bard, and Bing Chat are some of its remarkable innovations. These chatbots are helping users with diverse backgrounds by generating ideas, providing resources, and overall knowledge management. We acknowledge that these chatbots are still in their experimental stages of use. Evaluating the usability and user experience of chatbots becomes crucial to make them more usable, accessible, and intuitive to end users around the globe. Thus, the objectives of this research are to make a comparative usability analysis of AI-generated chatbots: Google Bard, ChatGPT, and BingChat. To achieve these goals, firstly, the System Usability Score (SUS) through questionnaire surveys and secondly, Heuristic Evaluation (HE) through expert observation were used. Through HE, we investigated characteristics of design, user engagement, and some other specific usability lacking along with a severity score that suggests both urgent and gradual usability improvement action. As an outcome, this study found that the SUS evaluation provided a comprehensive view of user satisfaction. Google Bard and Bing Chat received lower SUSscores, while ChatGPT demonstrated comparatively better usability, with a SUS score above 70. Again, a comparative usability analysis of AI-generated chatbots (ChatGPT, Google Bardand Bing Chat) reveals that, while all these applications suffer from a notable number of usability problems, ChatGPT demonstrates better usability performance compared to Google Bard and BingChat. en_US
dc.language.iso en en_US
dc.publisher Research and Development Wing, MIST en_US
dc.subject SUS, System Usability, Score, HE, Heuristic Evaluation, HCI, Human Computer Interaction en_US
dc.title System Usability and Design Evaluation of AI Chatbots: A Comparative Analysis of ChatGPT, Google Bard, and Bing Chat en_US
dc.type Article en_US


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